ROTASH SHRESTHA

Directed design strategy for IAG’s multi brand Design System, consolidating more than 1,200 design tokens into 348 and achieving 99 percent consistency between design and code, which accelerated delivery across NRMA, CGU and WFI.

Partnered with stakeholders to run discovery and mapping workshops, producing journey maps and dashboards that guided the modernisation of BP’s customer facing services.

Designed and delivered a conversational AI chatbot with AWS, co leading discovery and design sprints to define user intent models, create conversation flows, and rapidly test prototypes with stakeholders for early validation.

Redesigned RMIT’s Profile Management Portal, leading more than 30 user interviews and analysing over 100 survey responses, cutting profile update time by 30 percent and lifting user satisfaction by 40 percent.

Led interface design for the Maia Re Imagined platform, translating complex data and sustainability goals into intuitive dashboards and user flows. Delivered high fidelity designs and design principles that improved usability and aligned product outcomes with business objectives.

Led the UX /UI redesign of Varicon’s cost management platform, designing intuitive time tracking and onboarding user flows tailored to field-based workers

Introduced foundational design system practices and set up a lean design team, establishing scalable processes that improved consistency and accelerated delivery.

Aligned design strategy with product goals, improving usability and enhancing user confidence in cost reporting, laying the groundwork for scalable design operations.

Successfully enhanced Deakin’s UI Design System with reusable components and guidelines, achieving 85% adoption across digital platforms used by students, lecturers, and professional staff, while reducing design inconsistencies by 30%.

Partnered with product and engineering teams to launch 10+ features that improved accessibility and streamlined administrative workflows, resulting in a 25% reduction in support tickets.

Conducted user research and usability testing with 50+ staff and students, applying insights that improved navigation and increased engagement with key university systems by 15%.

Owned end-to-end design across multiple client projects, from initial pitch and strategy to post-launch optimisation.

Partnered with project managers and stakeholders in discovery workshops to define requirements and shape design strategies.

Delivered responsive user interfaces and data-informed flows that significantly improved session duration and goal completion rates.

Designed and delivered comprehensive multimedia assets for events and industry summits, including interactive banners, digital brochures, and promotional content.

Collaborated with marketing and event teams to create impactful digital narratives, elevating brand visibility across B2B channels.

Led the UX and UI design for internal enterprise applications and client-facing solutions across mobile and web platforms.

Delivered user-centric designs for international clients in education, logistics, and retail sectors, enhancing product usability.

Promoted from Junior to Senior Designer for consistently exceeding performance benchmarks and improving team workflows.

Mentored students in studio and workshop settings, guiding their design projects and skill development.

Facilitated design critiques and provided individualized feedback, significantly contributing to student learning outcomes.